The debut at the boat show in Genoa in 2008 was not a true debut. For a long time Allmar, our family business, established itself in the marine industry with accessories. In addition, my background in the fashion industry has allowed me, today, to have a network of reliable suppliers that can push and develope the project Allmar Decor. Our goal is to rediscover - and "cover" -our most prescious asset, the sweetness and intimacy of time for ourselves.
The project was born from the idea of giving a service of furnishing accessories in the world of boating, but has evolved over time into more of a lifestyle-related project and therefore opened doors to more markets.
Our first collection of products, made up of a collection of knitted throws and the range of bathing towelling , was born by a combination of the creative work of Italian / English designer Antonietta Amaro with vast experience in the knitwear/fashion industry, having worked with many large international fashion houses, paired with my expertise in product management of high level collections, from which I learned to drive styling with the technical knowledge of product and marketing.
The collection is divided into four themes. It is unique in appearance and performance because they have specific and creative production processes.The choice of materials and natural fibers as, cachemire or cachemire blend, merino wool, coupled with the best producers in the world and finally, the ancient traditional methods, technical expertise and innovative technology, are used specifically to ensure product quality, aesthetic and features such as heat and resistance.
The artistic collaboration of photographer Francesca Bertolini, finally, builds a bridge between our historical roots and the modernity of the product because " Beauty is the only thing that time can not harm. Philosophies fall away like sand, creeds follow one another, but what is beautiful is a joy for all seasons, a possession for all eternity" [Oscar Wilde]
Barbara Mangini
